Master

Strategic Marketing and Data Analytics

Data-Driven Marketing Strategy

Using data and market intelligence allows executive Marketing executives to drive innovation to achieve the strategic objectives of their organization.Through a comprehensive analysis if data marketing managers will be able to make informed decisions to achieve competitive advantage in a crowded and dynamic market place. This course will provide understanding and application of predictive modelling and business intelligence to effectively need to understand and meet the needs of customers.

Learning Objectives

  • Develop Strategic Marketing Plans
  • Apply Data Analytics techniques for Marketing Decisions
  • Engage and optimize Digital Transformation Initiatives for improved marketing performance.
  • Conduct market and consumer behavior research
  • Learn effective Implementation of AI and Automation in Marketing
  • Utilize data analytics to achieve strategic objectives of return on investment and growth.

Programme

Graduates of the UK Ofqual approved Diplomas (ATHE, ABE, NCC, Qualifi, OTHM) At Level 6 are invited to join us for this exciting online MBA Degree in Strategic Marketing and Data Analytics. Those that have completed the approved UK Ofqual qualification (ATHE, ABE, NCC, Qualifi, OTHM) at Level 7 with 120 credits will only be required to complete a Project that is specifically related to Strategic Marketing and Data Analytics. We will appoint a supervisor subsequent to our approval of your Project Proposal. Our project application form is available here.

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Manager des Stratégies Communication Marketing

A Professional Certification at Level 7
recognized by the French State – RNCP 36982

We require completion of 6 courses for the Master of Business Administration in Strategic Marketing and Data Analytics (60 ECTS)

Strategic Management

  • Definition, scope, and importance of strategy
  • External Environment Analysis
  • Internal Analysis and Firm Capabilities
  • Business-Level and Corporate-Level Strategies
  • Strategy Implementation and Organisational Design
  • Global Strategy

Operations Management

  • Scope and importance of operations in organisations
  • Process Design and Analysis
  • Quality Management
  • Supply chain and logistics management
  • Operations Planning and Control
  • Technology Innovation in Operations

Applied Corporate Finance

  • Financial Statement Analysis for Decision Making
  • Liquidity Management
  • Capital Budgeting
  • Cost of Capital and Financing Decisions
  • Financial Planning and Forecasting
  • Business Modelling and Business Planning Workshop

Strategic Marketing Management

  • Foundations of marketing strategy
  • Competitive positioning and differentiation
  • Brand management
  • Customer-centric marketing approaches

Marketing and Business Intelligence

  • Fundamentals of data analytics for marketers
  • Data visualization and dashboarding
  • Predictive modelling and customer lifetime value (CLV) analysis

Digital Marketing and AI-Driven Automation

  • AI and machine learning applications in marketing
  • Programmatic advertising and real-time bidding
  • Chatbots, voice search, and conversational AI
  • Marketing automation tools, Facebook, blockchain.