Master

Strategic Marketing and Data Analytics

Data-Driven Marketing Strategy

Using data and market intelligence allows executive Marketing executives to drive innovation to achieve the strategic objectives of their organization.Through a comprehensive analysis if data marketing managers will be able to make informed decisions to achieve competitive advantage in a crowded and dynamic market place. This course will provide understanding and application of predictive modelling and business intelligence to effectively need to understand and meet the needs of customers.

Learning Objectives

At the end of the course, the student will achieve the following learning outcomes:

  • Develop Strategic Marketing Plans
  • Apply Data Analytics techniques for Marketing Decisions
  • Engage and optimize Digital Transformation Initiatives for improved marketing performance.
  • Conduct market and consumer behavior research
  • Learn effective Implementation of AI and Automation in Marketing
  • Utilize data analytics to achieve strategic objectives of return on investment and growth.

Programme

Graduates of the UK Ofqual approved Diplomas (ATHE, ABE, NCC, Qualifi, OTHM) At Level 6 are invited to join us for this exciting online MBA Degree in Strategic Marketing and Data Analytics. Those that have completed the approved UK Ofqual qualification (ATHE, ABE, NCC, Qualifi, OTHM) at Level 7 with 120 credits will only be required to complete a Project that is specifically related to Strategic Marketing and Data Analytics. We will appoint a supervisor subsequent to our approval of your Project Proposal. Our project application form is available here.

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Manager des Stratégies Communication Marketing

A Professional Certification at Level 7
recognized by the French State – RNCP 36982

We require completion of 6 courses for the Master of Business Administration in Strategic Marketing and Data Analytics (60 ECTS)

Strategic Marketing Management

  • Foundations of marketing strategy
  • Competitive positioning and differentiation
  • Brand management
  • Customer-centric marketing approaches

Applied Corporate Finance

  • Financial Modelling and Development of a Business Plan
  • Capital Budgeting
  • Working Capital Management

Marketing and Business Intelligence

  • Fundamentals of data analytics for marketers
  • Data visualization and dashboarding
  • Predictive modelling and customer lifetime value (CLV) analysis

 

Digital Marketing and AI-Driven Automation

  • AI and machine learning applications in marketing
  • Programmatic advertising and real-time bidding
  • Chatbots, voice search, and conversational AI
  • Marketing automation tools, Facebook, blockchain.

Operations Management

  • Process Analysis and Design
  • Supply Chain Management
  • Quality Management
  • Project Management

Marketing Analytics and Performance Measurement

  • Key performance indicators (KPIs) for marketing success
  • A/B testing and experimental design
  • Attribution modelling and marketing mix modelling
  • Customer journey analytics and omnichannel strategies