Master

International Business Development

International Business Development

Organizations today must develop investment strategies to reach out to international sources of resources to support their local operations and to deliver their products and services to an international audience. Managers must have the capabilities to develop these strategies and manage their international investments effectively.

Learning Objectives

  • Conduct and analyse global economic, legal, and political factors that impact global investment decisions.
  • Develop and implement marketing strategies to achieve the organization’s global objectives.
  • Develop a critical understandingof the cultural factors that impact negotiation, product and service designs, and managing a local presence effectively.
  • Plan an effective financial strategyto manage a successful global presence through acquisitions and mergers.
  • Develop and implemen effective logistic operations, including risk analysis.
  • Understand and implement specific country regulations and legal requirements governing trade.

    • Programme

    Graduates of the UK Ofqual approved Diplomas (ATHE, ABE, NCC, Qualifi, Eduqual) at Level 6 are invited to join us for this exciting online MBA Degree in International Business Development. Those that have completed the approved UK Ofqual qualification (ATHE, ABE, NCC, Qualifi, OTHM) at Level 7 with 120 credits will only be required to complete a Project that is specifically related to International Business. We will appoint a supervisor subsequent to our approval of your Project Proposal. Details of our project specification is available here.

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    Manager du développement commercial et international

    Professional Certification recognized by the
    French State at Level 7 – RNCP 37738

    You are required to complete 6 courses for the Master of Business Administration in International Business Development (60 ECTS)And a Final course Project in International Business Development (30 ECTS)

    Strategic Management

    • Definition, scope, and importance of strategy
    • External Environment Analysis
    • Internal Analysis and Firm Capabilities
    • Business-Level and Corporate-Level Strategies
    • Strategy Implementation and Organisational Design
    • Global Strategy

    Operations Management

    • Scope and importance of operations in organisations
    • Process Design and Analysis
    • Quality Management
    • Supply chain and logistics management
    • Operations Planning and Control
    • Technology Innovation in Operations

    Applied Corporate Finance

    • Financial Statement Analysis for Decision Making
    • Liquidity Management
    • Capital Budgeting
    • Cost of Capital and Financing Decisions
    • Financial Planning and Forecasting
    • Business Modelling and Business Planning Workshop

    Strategic Marketing and Data Analytics

    • Marketing strategy development and competitive positioning.
    • Data Driven Marketing Decisions.
    • Marketing Analytics, Tools and Techniques.
    • Customer Behaviour Analytics.
    • Digital Marketing Strategies.
    • Strategic Marketing in Practice.

    International Business Strategy

    • Theories of International Business.
    • Globalisation, economic trends and its impact on Business Strategy.
    • International trade agreements and tariffs
    • Market entry strategies.
    • Risk management in international supply chains
    • Outsourcing strategies.

    Cross-Cultural Management & International HRM

    • The impact of culture on international business (Hofstede, Trompenaars)
    • Global Talent Management strategies
    • International Negotiation, Conflict Resolution
    • Leadership, Communication in Multinational Teams
    • International human resources management, policies and practice
    • Each course will require completion of 4 case studies in the context of International
    • Business Development and Management and a project related to International
    • Business Management activities and strategies of their organization.