Bachelor

Marketing

Marketing and Communication

This course has been designed to enable students to acquire advanced skills and a strategic marketing mindset to effectively manage a range of marketing and communication functions for an organisation that operates in a competitive business environments. Through the course students will learn to analyse consumer behavior, develop and position brands in competitive markets, design and implement digital marketing campaigns including the management of various platforms. Sustainable marketing practices, data protection, ethical practices together with utilising available digital tools with big data to optimise marketing strategies.

Learning Objectives

  • Conduct and interpret qualitative and quantitative market research data
  • Design and implement digital marketing campaigns
  • Analyse consumer behaviour and market trends
  • Develop comprehensive marketing strategies
  • Plan and execute multi-channel communication strategies
  • Evaluate brand reputation

Programme

We offer the 3rd and Final year of our Bachelor of Business Administration (BBA) degree in Marketing online. This is a Level 6 qualification of the French and European Qualification Framework and is French State recognized.

We invite graduates that have achieved Levels 4 and 5 qualifications and are therefore eligible to join this Level 6 BBA degree program.

Graduates of the UK Ofqual approved Level 5 Diplomas (ATHE, ABE, NCC, OHTM Qualifi, Eduqual) are invited to join us for this exciting online Top Up BBA Degree in Marketing which will of about 12 to 15 months duration.

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Responsable Marketing Communication

Professional Certification Recognised by the French State
At Level 6 – RNCP 35674

Market Research and Consumer Insights

  • Introduction to Market Research and Data Collection Techniques
  • Qualitative Research: Understanding Consumer Motivations
  • Quantitative Research: Designing and Analysing Surveys
  • Big Data and Consumer Behaviour Analytics
  • Market Segmentation and Targeting Based on Insights

Digital Marketing and Brand Management

  • Digital Marketing Strategy and Planning
  • Search Engine Optimisation (SEO) and Paid Search Campaigns
  • Social Media Engagement and Online Community Building
  • Web Content Strategy and UX Optimisation
  • Analytics and Performance Metrics in Digital Campaigns

Strategic and Operational Marketing Planning

  • Strategic Marketing Frameworks and Brand Positioning
  • Product and Service Innovation Based on Market Trends
  • Pricing Strategies and Market Competitiveness
  • Sustainable Packaging and Merchandising Techniques
  • Channel Selection and Distribution Strategy

Multichannel Communication and Promotion

  • Corporate Communication Strategy and Brand Messaging
  • Integrated Campaign Planning Across Media Channels
  • Advertising, Sponsorship, and Influencer Marketing
  • Sales Promotions and Consumer Incentive Programs
  • Ethical, Accessible, and Eco-Friendly Communication Practices

Relationship Marketing and Customer Experience

  • Principles of Relationship Marketing and CRM Systems
  • Designing Omnichannel Customer Experiences
  • Database Marketing and GDPR Compliance
  • Personalisation and Customer Lifecycle Engagement
  • Customer Feedback and Experience Optimisation

Brand Reputation and Crisis Communication

  • Understanding Brand Image and Reputation Management
  • Monitoring E-Reputation and Social Listening Tools
  • Feedback Analysis and Sentiment Tracking
  • Crisis Communication Planning and Response Tactics
  • Reputation Recovery and Strategic Communication Adjustments