Bachelor
International Business
A Bachelor of Business Administration (BBA) in International Business will provide you with the knowledge and skills needed to understand the complexities of the global marketplace. This degree will enable you to have the skills for employment in multinational companies to develop and to contribute towards the implementation of your organisation’s global strategy that seeks competitive advantage in an ever changing global environment.
Learning Objectives
At the end of the course you will achieve the following learning outcomes:
- Develop strategic plans for international market entries and expansion.
- Undertake risk assessments for entries into global markets
- Manage financial, operational, and legal challenges in international business.
- Adapt leadership and management approaches across cultures.
- Manage digital marketing and e-commerce for global business growth.
- Understand and manage the ethical and legal complexities in international trade.
Programme
We offer the 3rd and Final year of our Bachelor of Business Administration (BBA) degree in International Business online. This is a Level 6 qualification of the French and European Qualification Framework and is French State recognized. We invite graduates that have achieved Levels 4 and 5 qualifications and are therefore eligible to join this Level 6 BBA degree program. Graduates of the UK Ofqual approved Level 5 Diplomas (ATHE, ABE, NCC, OHTM Qualifi, Eduqual) are invited to join us for this exciting online Top Up BBA Degree in International Business which can be completed in about 12 to 15 months duration.
Responsable d’affaires commerciales et du développement à l’international
Professional Certification recognized by the French State at Level 6 – RNCP 35106.
Global Business Strategies
- Identifying target customers
- Defining what the company offers its customers
- FDetermining the resources, activities needed to create and deliver offerings
- Structuring and coordinating operations globally
Cross-Cultural Management
- Theories of cultural dimensions (Hofstede, Trompenaars, Hall’s cultural framework)
- Cross-cultural communication in business
- Managing multicultural teams and expatriates
- Negotiation strategies across cultures
International Human Resource Management
- Differences between Domestic HR practices and International HRM practices.
- Complexity of HRM in an international context
- Key features of HR challenges facing organizations working internationally.
- Understand the impact of the culture in IHRM
Management of Technology and Innovation – an International Viewpoint
- Understand the strategic dynamics of technology markets
- leveraging technologies and innovation to achieve competitive advantage
- How organisations tructure and manage the process of innovation.
- The wider context of innovation and influencers
- Recognize the factors to manage global uncertainty
International Trade and Finance
- The basis for international trade /li>
- the importance and significance for policy in a interdependent world
- The benefits from trade and returns to scale from production
- Trade policies and protectionism and their impact in the global community
- The fundamentals of foreign exchange markets
Global Marketing and Digital Strategies
- Fundamentals of Global marketing
- Impact of cultural, economic and legal factors in global marketing
- Implementing digital marketing tools for international expansion
- Understanding successes and failures of global marketing campaigns