Bachelor

International Business

BBA in International Business Development

The Bachelor in International Business Development is designed to enable students with the skills to understand and apply strategic, operational, and intercultural competencies essential for the organisation to particpate effectively in global markets. In a growing and increasing competitive and interconnected world, businesses must innovate, adapt, and expand with agility. This course prepares students to identify international opportunities, design and implement omnichannel strategies, manage international teams, and lead profit centers effectively. Through a combination of applied case studies, strategic analysis, and real world simulations, students will develop the requisite skills to lead international business initiatives, navigate complex negotiations, and enhance organisational performance across diverse cultural and regulatory environments.

Learning Objectives

  • Design strategic marketing and sales development plans
  • Deploy and manage omnichannel sales strategies
  • Lead international sales teams effectively
  • Evaluate and manage international business environments
  • Resolve commercial and administrative conflicts
  • Enhance brand visibility and corporate reputation globally

 

Programme

We offer the 3rd and Final year of our Bachelor of Business Administration (BBA) degree in International Business online. This is a Level 6 qualification of the French and European Qualification Framework and is French State recognized. We invite graduates that have achieved Levels 4 and 5 qualifications and are therefore eligible to join this Level 6 BBA degree program. Graduates of the UK Ofqual approved Level 5 Diplomas (ATHE, ABE, NCC, OHTM Qualifi, Eduqual) are invited to join us for this exciting online Top Up BBA Degree in International Business which can be completed in about 12 to 15 months duration.

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Responsable d’affaires commerciales et du développement à l’international

Professional Certification recognized by the French State at Level 6 – RNCP 35106.

Strategic International Marketing Development

  • Market research and opportunity identification
  • International product strategy
  • International contract negotiation
  • E-commerce planning and digital integration
  • Reporting tools for marketing/sales strategy

Leadership and Sales Team Management

  • Recruitment and onboarding in international settings
  • Sales force motivation and goal setting
  • Internal communication across subsidiaries
  • Skill development and training systems

OmniChannel Sales Execution and Communication

  • Implementing international sales action plans
  • Omnichannel communication strategies
  • Event based marketing
  • Dashboard analysis and KPI adjustments

Managing International Networks and Profit Centres

  • Understand the strategic dynamics of technology markets
  • leveraging technologies and innovation to achieve competitive advantage
  • How organisations tructure and manage the process of innovation.
  • The wider context of innovation and influencers
  • Recognize the factors to manage global uncertainty

Conflict Management and International Negotiation

  • Administrative/legal dispute management
  • Partner negotiation tactics
  • Maintaining profitability during conflict
  • Business diplomacy

International Business Reputation and Sustainability

  • International branding and press relations
  • Conference and trade fair participation
  • Corporate sustainability and reputation strategies
  • Long-term business stability in global markets